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aboutwho i am

Endlessly curious about figuring out how things work, mad nerd, people person, sunscreen advocate. 👨đŸģ‍đŸĻ°

I spend a lot of time working alongside people asking "is this the real problem? or is it something else?"

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Mitch Doolan
Product Designer
Visual design88
Design systems90
Agentic workflows86

Work

/ 2021 — now
TenSevenSeven
product'24shipped

TenSevenSeven

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Michael Hill's new luxury brand. A mobile-first ring builder where you design a bespoke ring in 3D, and buy it online without the nerves.

Ask Alteryx
interaction'25–'26shipped

Ask Alteryx

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Ask Alteryx: one AI assistant for a whole analytics platform, piloted in Designer Desktop and built to work across all of Alteryx One.

Sanitarium
product'25shipped

Sanitarium

Nine brands, thirteen sites and 4,000+ pages, moved off WordPress and onto one headless platform, for the company behind Weet-Bix.

Michael Hill
product'24shipped

Michael Hill

Headless ecommerce migration for a global jewellery retailer across 3 regions.